dima
  • Brand Sprint workshop

    Creation of a brand sprint workshop for a brand in the entertainment field. The original brief was to change the logotype of the company. We decided together to do a brand sprint of 5 to 6 hours to redefine the company, its identity, its goals and more, before actually re-work on a logotype. The workshop is a condensed version of a Sprint Design workshop. The steps were: define a brand sprint challenge / 20 years road map / What How Why / Top 3 values / Top 3 audiences / Personality sliders / Competitive landscape / and editing the sum up document for the company. No precise images as it is confidential - 2017